Increase Digital Presence Organically Without Paid Ads

Increase Your Digital Web Presence The Right Way

Empirical evidence on the value of Paid advertisements has proven  it does NOT yield a HIGH ROI as originally anticipated. Large companies are pulling their once costly digital ad campaigns. Why? Because majority of customers don’t believe in ‘push’ advertisements. They will only click on trusted links they are searching for and not the barrage of advertisement popping up on their screens. This approach is called pull marketing.

We believe there is a compelling opportunity for a business to transform and enhance their web presence (pull marketing) by ranking higher on the World Wide Web without any paid ads by optimizing their website, leveraging the latest technologies and implementing SEO and content marketing. In doing so, a business can lower their sales and marketing costs while in tandem increase their prospecting and sales. Notably, we like to point out that it takes time so see results. If making tweaks constitute to web growth, then every business under the sun would do it.

Rightfully so, the big tech search corps have gotten smarter with their search algorithms and only recommend business who meet their and the customers criteria’s. They do this by giving a business a authoritative token. The higher the token, the more likely they will recommend a business. And this takes time for a company to rank higher.

This is why it is important for business to track and monitor their digital data and make the necessary changes based on web and revenue growth. It’s also important for a business to understand this is continuous improvement and not a one step process.