Transform Your Website Into A Sales Generating System
Your website should viewed as one be one of your distinct sales tools or system within your company. This is where every explorer, lead and customer visits to learn about your business and its offerings. It’s indicative of your brand. It’s a place they go to make informed purchasing decisions. Rightfully so, it’s an area that requires focused attention that doesn’t get equal weight compared to other sales driven tools.
Your website requires to be built the right way and we often see businesses fall short of this. Your website should NOT only be a great looking and aesthetically pleasing site- though this is very important. It’s about it being one of your sales generating tools to attract the right foot traffic, and convert those leads into customers to grow sales.
If you are not looking at your website as a sales generating system and if it’s not making your business money, then you are missing on potential opportunities that drives sales growth.
So, what must a business do to achieve this. We have recommended a framework of actionable steps, that if executed in a systematic function, will help transform your website into a sales generating system.
- Website Assessment
If you have a website already, conduct an website assessment to first understand your current state and where you are on a web rating scale. Understand the health of your website in real-time and fix the website issues based on the recommendations provided. It’s pointless to make changes when you don’t understand the issues first.
- Develop Website Strategic Roadmap
Once you have to have gotten the above results, develop a strategic Website roadmap on what you are going to enhance on your website that increases value. All changes made should be measured and tracked at all times.
- Company Positioning
We are assuming your company’s ‘Positioning’ is good which is indicative of your positive marketing and sales results. If this is not the case, then focus must be given to reassessing your position. Once this is done, you can embed the right curated content in your website.
Since your website is your sales tool, your users must understand what you do and why you are different. They must understand the qualitative and quantitative value you bring. If this is clear, this will translate into more sales. Your site should contain content that depicts your company’s unique attributes and capabilities compared to your competitors.
- Advanced UX Design
Equal importance must be given to the design of your website. It’s look and feel, and user responsiveness is very important. Make sure that your website is simple but appealing at the same time. Get input from family, friends, employee and peers. Remember it’s not what you think of your website but what what others think of it. This will be your litmus test.
- Optimal SEO
Search Engine Optimization is one of pertinent disciplines to increase website traffic. Make sure you have optimal dynamic search keywords (which is changing) to increase your page rank organically without paid ads. This will then result in increasing conversion rates and sales.
- Enriched Marketing Content
The other important aspect of increasing your online visibility is making sure you have the right marketing content that pulls the right searchers who want to purchase your products and services.
- Web Data Analysis
In all that you do always collect, process, and analyze your web data to get actionable insights and make smart data-driven decisions.
- Website Analytics
Keep track of website traffic and convert those leads into customers. Track and Monitor changes for continuous improvement.
In summary, it’s important to point out that this is not a one-time process. It takes time for your site to be recognized and recommended by the big tech search companies. However, it’s very important to develop and deploy a website the right way. This is a continuous improvement and equal oversight must be given to your web presence like others operational functions in a business. Be different from your competitors, look at your website as your sales generating system, make the right investments, and measure your Return Of Investment (ROI).
Acumentica is here to help if you need to transform your website. Contact Us or Learn more about how our AI Digital Growth System that can increase your business online visibility.
