Tips To Increase Your Online Conversion Rate organically

As a small business owner your working on a shoe-string budget. We get it. Over the 20+ years of experience working with GROWING  small businesses online visibility and sales, there has been a plethora of learned lessons. We want to outline for you what steps you need to take that is going to help increase your digital visibility, foot traffic, conversion rate, and sales organically without any paid ads. We recommend not waste your hard earned money on social media and search engine marketing until you have optimally executed the below. We have seen this time and time again how companies burn $Millions with little or ROI to show for it.

  • Conduct a Digital Assessment of your business – If you have not already done so, clearly understand the health of your website in real-time and fix your website issues based on the recommendations. Design your website that gives your targeted niche customers a better online experience from quote management, web chats, to purchasing seamlessly online. However, addressing the simple low hanging fruits will position your business better on various search engines radar screens.
  • Search Engine Optimization  – Use the right keywords that your targeted customers personas will query to increase page rank higher organically without ads.  Always track and monitor your SEO.
  • Map optimization –  Is your business on all Search Maps? If not, this is a missed opportunity. The big search tech companies strategy is to use it’s Maps system to recommend businesses to customers or consumers. The goal is for your business to Rank higher organically without any paid ads.
  • Enriched marketing content –  Provide quality content your target market niche. Yes the marketing content you compile is very important. Big tech companies use business content as a benchmark to make the right business recommendations. If they see your business as an expert in your field, they will recommend your business.
  • Google Business Page  –  Google business page is another linchpin system from Google that is imperative to have.  A business that meets a search engines criteria gets a higher authoritative token. This then translates to recommending a business to a customer.
  • Website analytics – Understand who is coming to your website and their user journey in real-time. If you know what they searching for on your website, you can then connect with them. This is a sales generating opportunity.
  • Analyze Your Digital Data –  Track and monitor the digital progress your business is making. Your data tells you a story about your digital performance.  Getting insights into your web data and making improvements will accelerate your page rank.

We want to point our that this is a continuous improvement always making the right changes to be ranked higher. The goal is to increase your page rank without any paid ads. This will in turn, lower your marketing and sales costs and increase your foot traffic and revenue. We are here to help. Contact Us should you have any questions. If you don’t have the resources and bandwidth, Acumentica’s Artificial Intelligence Digital Growth System and expert team can increase your online growth.

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Increase A Business Online Visibility And Sales

How to increase a business online visibility and sales?

By Team Acumentica

As a small business owner your working on a shoe-string budget. We get it. Over the 20  years of experience working with GROWING  small businesses online visibility and sales, there has been a plethora of learned lessons. We want to outline for you what steps you need to take that is going to you help increase your digital visibility, foot traffic, conversion rate, and sales without any paid ads.

We  want to set and precedent and recommend do not to waste your hard earned money on social media and search engine marketing until you have optimally executed the below. We have seen time and time again how companies burn $Millions with little or ROI to show for it.

So let’s get to it. Below are the steps a company needs to take:

  • Conduct a Digital Assessment of your business – Understand the health of your website in real-time and fix your website issues based on the recommendations. Design your website that gives your targeted niche customers a better online experience from quote management, web chats, to purchasing seamlessly online. However, addressing the simple low hanging fruits will position your business better on various search engines radar screens.
  • Search Engine Optimization – Use the right keywords that your targeted customers personas will query to increase page rank higher organically without ads.  Always track and monitor your SEO.
  • Map optimization – Is your business on all Search Engine Maps? If not, this is a missed opportunity. The big search tech companies strategy is to use it’s Maps system to recommend businesses to customers or consumers. The goal is for your business to rank higher organically without any paid ads.
  • Enriched marketing content –  Provide quality content your target market niche. Yes, the marketing content you compile  is very important. Big tech companies use business content as a benchmark to make the right business recommendations. If they see your business as an expert in your field, they will recommend your business.
  • Google Business Page  –  Google business page is another linchpin system from Google that is imperative to have.  A business that meets a search engines criteria gets a higher authoritative token. This then translates to recommending a business to a customer.
  • Website analytics – Understand who is coming to your website and their user journey in real-time. If you know what they searching for on your website, you can then connect with them through a personal email campaign. This is a sales generating opportunity.
  • Analyze Your Digital Data –  Track and monitor the digital progress your business is making. Your data tells you a story about your digital performance.  Getting insights into your web data and making improvements will accelerate your page rank.

We like to point out that above is a continuous improvement always making the right changes to be ranked higher. The goal is to increase your page rank without any paid ads. This will in turn lower your marketing and sales costs and increase your foot traffic and revenue.

We are here to listen and help.  Contact Us should you have any questions. And if you don’t have the resources and bandwidth, Acumentica’s  Artificial Intelligence Digital Growth System and expert team can increase your online growth for you.

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Increase Digital Presence Organically Without Paid Ads

Increase Your Digital Web Presence The Right Way

Empirical evidence on the value of Paid advertisements has proven  it does NOT yield a HIGH ROI as originally anticipated. Large companies are pulling their once costly digital ad campaigns. Why? Because majority of customers don’t believe in ‘push’ advertisements. They will only click on trusted links they are searching for and not the barrage of advertisement popping up on their screens. This approach is called pull marketing.

We believe there is a compelling opportunity for a business to transform and enhance their web presence (pull marketing) by ranking higher on the World Wide Web without any paid ads by optimizing their website, leveraging the latest technologies and implementing SEO and content marketing. In doing so, a business can lower their sales and marketing costs while in tandem increase their prospecting and sales. Notably, we like to point out that it takes time so see results. If making tweaks constitute to web growth, then every business under the sun would do it.

Rightfully so, the big tech search corps have gotten smarter with their search algorithms and only recommend business who meet their and the customers criteria’s. They do this by giving a business a authoritative token. The higher the token, the more likely they will recommend a business. And this takes time for a company to rank higher.

This is why it is important for business to track and monitor their digital data and make the necessary changes based on web and revenue growth. It’s also important for a business to understand this is continuous improvement and not a one step process.

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Six Successful Ways A Business Can Enhance Customer Value

Six Successful Ways A Business Can Enhance Business And Customer Value

 By Team Acumentica

Company’s today need to develop a high performance culture to ensure it’s value is market-driven, compelling to customers, differentiated and sustainable and effectively enabled for sales, resulting in revenue growth. By implementing a value-add Market Planning process, one can become more knowledgeable about the marketplace, customers requirements, competitors and the competitiveness of your capabilities. This will allow a company to invest in the offerings/solutions and programs customers value most, and the marketing, development, alliance and sales activities necessary to bring those offerings/solutions and programs to the market. In turn, the company will benefit from improved management of those offerings/solutions and programs over their life cycle in order to meet performance goals.

How fluid are you in moving from strategy to execution?

This is dependent upon a seamless, well-choreographed performance of Marketing and Sales. A company marketing organization needs to flow from strategic to tactical — to produce a strategy with aligned offerings/solutions and program plans, and to enable execution.

Marketing Management’s contribution to High Performance Marketing is about defining value for a Company;

• Value perceived by customers, conveyed by and provided through the Company brand

• Value received by Company, in return, through execution of competitive business designs

Below are 6 ways to enhance your company or business unit business value.

a) Understand and Choose Value

Understanding and anticipating the customer’s changing definition of value in a dynamic marketplace, with shifting customers, competitors, capabilities and company strategies. Choosing the opportunity, market segment(s), and/or customers, and the scope of value to be delivered by a company at a profit to these segments, with or without partners.

Phase 1. Understand the Marketplace to Select Markets and Business Segments

Phase 2. Develop Value Proposition(s) to Articulate Relevancy and Differentiation

b) Create and Return Value

Developing customer-driven offerings/solutions and programs to deliver maximum value. The strategic and tactical approaches for returning value including profit models, branding and pricing structures.

Phase 3. Develop Business Design to Ensure a Sustainable Business

Phase 4. Design Marketing Mix Elements to Embody Value Proposition

c) Communicate and Deliver Value

The five “Ws” of customer communication: Who says what to whom in which channel, when and with what effect? Deploying and enabling routes-to-market to deliver value to customers, down to the named customer.

Phase 5. Assign, Allocate and Optimize Resources to Ensure Efficient Execution

Phase 6. Measure Customer Conversion to Validate Business Value

The take away is for companies to realize that proficiency in understanding markets and creating customer value is a primary determinant of its long-term performance. In addition, instilling key marketing processes and methodologies that are not only strategic but both strategic and tactical in nature. By implementing the above process, a company can increase their mind share, market share and revenue in today pervasive global economy when executed efficiently.

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The Customer Really Does Rule

Among the business lessons and rules learned over the years is that the customer really does rule. This was learned in the context of understanding that there are a finite number of sources of actual, hard cash for a business. Among the alternatives are:

•  Borrowing it (in the form of debt or equity or venture capital)

•  Selling assets (if you have them to sell) or

•  Getting it in the form of revenue from customers

Among the three, it makes sense that if one could choose, they would choose revenue from customers. Debt, equity, and venture capital, in the beginning start up phases, are fine. Unfortunately each has continuing costs associated with it. Continued borrowing over time can become onerous and eventually lead to a company’s demise. Selling assets is fine until the assets run out. But over time, revenue is the sustainable source of cash that is the reward that the customer bestows upon a company for its excellence and the value of its offerings. There is nothing onerous in reasonably “growing the top line” on a continuing basis.

Now customers have numerous choices as to where they send their money and who they reward, i.e. they have alternative choices called “the competition”. A competitor, by definition, is “the customer’s alternative choice”. There are direct competitors (those that are very much alike in appearance), indirect competitors (those that do not look alike but serve the same customer need), DIY (do it yourself) alternatives and in some instances, doing nothing is an alternative choice for the customer.

So how does a business capture the customer reward?

Since the goal is to have the customer send you the money, and lots of it, the first step in maximizing cash from revenue is to find a group of customers that can be served in a meaningful and sustainable, economic fashion. This is called “target market selection”. One of the first major strategic decisionsthat any company makes is deciding what market it will serve. Since it can’t be all things to all people, it must be something meaningful to some group. In nature there is a saying “no species can live everywhere, but each species must live somewhere”. Translated into the business world, this means find a specific, relevant target market that is compatible to your business strengths. Focus on that market. Don’t spend a lot of time considering irrelevant markets; a waste of resources.

Once that target market has been selected, the second major strategic decision that a company must make is deciding what will be its basis for a sustainable competitive advantage. There will usually be alternative choices for the customer’ money in the target market; called competition. And in order to maximize the revenue stream from the customer, one must have a unique and distinctive advantage over those alternative choices. Lower cost, unique features, superb service, distinctive positioning, are a few of the alternatives for establishing a competitive advantage. Whatever one selects, be sure it is sustainable and affordable.

Well, having selected a target market and established a basis for competitive advantage, the next step is to set revenue goals and operational tracking measures that will be the predictors and evidence of the wisdom of the strategic decisions. Another lesson or rule is that one should always be number one in market share within the relevant target market, or at least a close number two. The customer’s response in revenue terms is what drives market position. The more they like and value what you are doing, the more revenue they will send you. Market leadership reflects the relevance of the market selected the strength of the offer’s unique and distinctive advantage and the value seen by the customer. Conversely a weak market position indicates the weakness of the strategic decisions and, of course, less revenue.

As noted above, operationally, the relative value of the offer as seen by the customer, in comparison to their alternative choices, is an accurate leading indicator of what their actual in market performance will be. Value can be determined by:

•  Ranking and valuing the offer’s features in terms of their importance

•  Rating one competitor Vs another on the features, and

•  Rating each competitor Vs the other in terms of its perceived value (CVA score)

All these measures aid in predicting what the customer will do. Since customers usually behave in relationship to the value they perceive, the highest value score for a competitor will lead to the highest revenue stream to that competitor.

There is another aspect to being the market leader and that is the competitor with the highest market share (by virtue of selling the most volume) is usually the low cost producer within the selected market segment; or they should be. Through scale and experience effects, market leaders should have the lowest costs. Combined with the greatest revenue, this makes the market leader the competitor with the highest margins and returns, i.e. the financial leader. Not a bad combination.

In the long run, some companies seem to continually outperform the others in terms of market position, margins, returns, and creating shareholder value. Others do not, lagging behind in market share and financial performance. Since the marketplace is neutral to everyone, why do some companies do better than others? Winning companies have a winning strategy as it relates to target market selection, unique and distinctive offers, cost control and investing scarce cash resources. Winning companies become number one with their customers in their respective markets. And they understand the value of being the low cost producer. But most importantly, they recognize the value of the customer who is the final arbiter of their success. WHAT’S IN YOUR WALLET?

“Enjoy the value it brings it you”

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