AI revolutionizing Digital Marketing

Artificial intelligence (AI) has the potential to revolutionize digital marketing, making it more efficient, personalized, and effective.

One key area where AI can be used in digital marketing is in the analysis of large amounts of data. By analyzing data on consumer behavior, demographics, and past purchases, AI algorithms can identify patterns and insights that would be difficult or impossible for human marketers to detect. This information can then be used to personalize and optimize marketing efforts, such as targeting specific segments of the population with personalized advertisements and content.

Another area where AI can be used in digital marketing is in the automation of repetitive and time-consuming tasks. For example, AI can be used to automatically create and distribute personalized email marketing campaigns, manage and optimize pay-per-click advertising, and even write product descriptions and social media posts. This automation can help marketers save time and resources, allowing them to focus on more strategic and creative tasks.

AI can also be used in chatbots and virtual assistants to interact with customers and provide personalized service. These digital assistants can understand customer inquiries, provide product recommendations and answer questions about a company’s products or services, helping to improve customer experience and driving sales.

In the digital advertising space, the usage of AI for programmatic advertising, where the system using large data sets to target users with specific ads, has become widely adopted, with this type of advertising becoming more precise and efficient.

AI-driven predictive analytics is also becoming more widely used in digital marketing. By analyzing large amounts of data, including historical sales data, demographics, and purchase behavior, AI algorithms can make predictions about future customer behavior. This information can be used to identify potential opportunities, such as upselling or cross-selling to existing customers, and target new customers with personalized marketing campaigns.

However, it is important to note that AI is still an emerging technology and many of the applications described here are still in development or in the early stages of implementation. And just like any technology, it can be prone to bias, thus the implementation should be done with proper monitoring and testing to ensure ethical and unbiased results.

In conclusion, AI has the potential to significantly improve the efficiency, personalization and effectiveness of digital marketing. By automating repetitive tasks, analyzing large amounts of data, and providing personalized customer service, AI can help marketers create more effective and efficient marketing campaigns that drive sales and improve customer satisfaction.

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Grow Your Online Presence Through Map Optimization

Map optimization is an integral stratum of digital marketing that businesses often overlook. It correlates to the process of improving a business’s visibility on maps and navigation systems, such as Google Maps and Waze to name a few. This is imperative because, in today’s digital age, more and more consumers are using online maps to find businesses and services in their local area. As such, having a strong online presence on maps is crucial for any business looking to attract new customers and increase its visibility. This article annotates the need, value, and benefits of map optimization.

Why Map Optimization?

To commence with, map optimization can help businesses increase their visibility on online maps and navigation systems. By creating and optimizing a Google My Business listing, businesses can make sure that their information is accurate, up-to-date, and easily accessible to potential customers. This includes important details such as business hours, contact information, and customer reviews. By having this information readily available, businesses can make it easier for customers to find them and increase their chances of being selected over their competitors.

In perpetuity, map optimization can also enhance the customer experience by making it easier for them to find businesses and services in their local area. This is a very important strategy that the big search techs are pushing towards as they want to recommend local business first. In addition, they want their flagship maps system to be in the forefront of peoples search. Its used now more than ever before.

This is because online maps and navigation systems allow customers to search for businesses based on location, category, or keyword, making it easier for them to find what they are looking for. Furthermore, by providing customers with more accurate up-to-date information about a business, map optimization can improve customer engagement and increase the chances of customers choosing that business over others. This results in increase sales and a ROI. It is important to note that there are best practices for optimizing your Google My Business listing for search. This includes providing complete and accurate information, using keywords in your listing, and encouraging customers to leave reviews. By following these best practices, businesses can improve their search visibility and increase their chances of being found by potential customers.

There are a plethora of real-world examples of businesses that have immense success contributing to increase foot traffic and sales with smart map optimization. For example, local restaurants and cafes can enhance their online search visibility by creating a Google My Business listing and optimizing it for search. They can also use their listing to provide customers with up-to-date information about menu items, business hours, and special promotions. Similarly, construction and manufacturing companies are using smart map optimization to increase their visibility in local search results, making it easier for potential customers to find them.

In conclusion, businesses should prioritize smart map optimization as it is a cost-effective and efficient way to increase visibility, improve customer experience, and boost local search visibility. By optimizing their presence on online maps and navigation systems, businesses can increase their chances of being found by potential customers and stand out from their competitors.  We recommend all businesses to first understand where they are on the search engines richter scale. This enables a business to understand their current state before making changes and monitoring them.

Contact us to learn more about how our transformative digital marketing services we can help you optimize your map listings and improve your digital marketing efforts.

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How Reinforcement Learning systems Increases your Marketing and Sales?

By Team Acumentica

Reinforcement Learning Systems In Marketing & Sales

Optimized Reinforcement Learning models is used in various sales and marketing stratums to maximize customer growth and strive for a balance between long-term and short-term rewards.

Let us go through the various scenarios where real-time bidding via Reinforcement Learning is used in the marketing space.

Customized Recommendations for customers

Personalized product suggestions give customers what they want. The Reinforcement Learning agent can be  trained to handle situations where challenging barriers like reputation, limited customer data, and consumers evolving mindset are dealt.

It dynamically learns the customer’s requirements and analyses the behavior to serve high-quality recommendations. This increases the ROI and profit margins for the company.

Creating the most beneficial content for advertisement

Coming up with the best marketing pitch that attracts a broader audience is challenging. Models based on Q-Learning are trained on a reward basis and develop an inherent knowledge of positive actions and the desired results. The Reinforcement Learning model will find the advertisement that the users are more likely to click on, thus increasing the customer footprint.

Identifying interest areas of customers with store’s CCTV to deliver better advertisements and offers.

Reinforcement Learning For Consumers And Brands

Without the power of AI, there is a big hurdle in optimizing the reach of advertisements to the customers.

Analyzing which advertisement would suit the need at a given scenario is very hard by naive methods; it paves the way for Reinforcement Learning models. The algorithm meets associated user preferences and dynamically chooses the perfect frequency for buyers.

As a result, increased online conversions are transforming browsing into business.

Reinforcement Learning Applications:

  • Reinforcement Learning involves training a model so that they produce a sequence of decisions. It is either trained using a positive mechanism where the models are rewarded for actions to be more likely to generate it in the future. On the other hand, negative Reinforcement Learning adds punishment so that they don’t produce the current sequence of results again.
  • Reinforcement Learning has changed the dynamics of various sectors like Healthcare, Robotics, Gaming, Retail, Marketing, and many more.
  • Various companies have started managing the marketing campaigns digitally with Reinforcement Learning due to its fundamental ability to increase the profit margins by predicting the choices and behavior of customers towards the products/services.
  • Healthcare is another sector where Reinforcement Learning is used to help doctors discover the treatment type, suggest appropriate doses of drugs and timings for taking such doses.
  • Reinforcement Learning approaches are used in the field of Game Optimization and simulating synthetic environments for game creation.
  • Reinforcement Learning also finds application in self-driving cars to train an agent for optimizing trajectories and dynamically planning the most efficient path.
  • RL can be used for NLP use cases such as text summarization, question & answers, machine translation.
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Transform Your Website Into A Sales Generating System

Your website should viewed as one be one of your distinct sales tools or system within your company.  This is where every explorer, lead and customer visits to learn about your business and its offerings. It’s indicative of your brand. It’s a place they go to make informed purchasing decisions. Rightfully so, it’s an area that requires focused attention that doesn’t get equal weight compared to other sales driven tools.

Your website requires to be built the right way and we often see businesses fall short of this. Your website should NOT only be a great looking and aesthetically pleasing site- though this is very important. It’s about it being one of your sales generating tools to attract the right foot traffic, and convert those leads into customers to grow sales.

If you are not looking at your website as a sales generating system and if it’s not making your business money, then you are missing on potential opportunities that drives sales growth.

So, what must a business do to achieve this.  We have recommended a framework of actionable steps, that if executed in a systematic function, will help transform your website into a sales generating system.

  1. Website Assessment

If you have a website already, conduct an website assessment to first understand your current state and where you are on a web rating scale. Understand the health of your website in real-time and fix the website issues based on the recommendations provided. It’s pointless to make changes when you don’t understand the issues first.

  1. Develop Website Strategic Roadmap

Once you have to have gotten the above results, develop a strategic Website roadmap on what you are going to enhance on your website that increases value. All changes made should be measured and tracked at all times.

  1. Company Positioning

We are assuming your company’s ‘Positioning’ is good which is indicative of your positive marketing and sales results. If this is not the case, then focus must be given to reassessing your position. Once this is done, you can embed the right curated content in your website.

Since your website is your sales tool, your users must understand what you do and why you are different. They must understand the qualitative and quantitative value you bring.  If this is clear, this will translate into more sales. Your site should contain content that depicts your company’s unique attributes and capabilities compared to your competitors.

  1. Advanced UX Design

Equal importance must be given to the design of your website. It’s look and feel, and user responsiveness is very important. Make sure that your website is simple but appealing at the same time. Get input from family, friends, employee and peers. Remember it’s not what you think of your website but what what others think of it. This will be your litmus test.

  1. Optimal SEO

Search Engine Optimization is one of pertinent disciplines to increase website traffic. Make sure you have optimal dynamic search keywords (which is changing) to increase your page rank organically without paid ads. This will then result in increasing conversion rates and sales.

  1. Enriched Marketing Content

The other important aspect of increasing your online visibility is making sure you have the right marketing content that pulls the right searchers who want to purchase your products and services.

  1. Web Data Analysis

In all that you do always collect, process, and analyze your web data to get actionable insights and make smart data-driven decisions.

  1. Website Analytics

Keep track of website traffic and convert those leads into customers. Track and Monitor changes for continuous improvement.

In summary, it’s important to point out that this is not a one-time process. It takes time for your site to be recognized and recommended by the big tech search companies. However, it’s very important to develop and deploy a website the right way. This is a continuous  improvement and equal oversight must be given to your web presence like others operational functions in a business. Be different from your competitors, look at your website as your sales generating system, make the right investments, and measure your Return Of Investment (ROI).

Acumentica is here to help if you need to transform your website.  Contact Us or Learn more about how our AI Digital Growth System that can increase your business online visibility.

 

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What Is Artificial Intelligence?

Read more
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The Critical Role Of Positioning In Marketing and Sales?

Introduction

Before diving into how Positioning impacts your marketing and sales, a business must understand what Positioning is. With over 21+ years of transforming businesses, “positioning” is one aspect that I see almost all companies need to reassess and focus on. Business owners, CEOs, and sales and marketing executives think their Positioning can be done without refocusing. However, a business should rethink its Positioning based on negative customer feedback, low-win bid rates, lost opportunities, and poor customer perception. Remember, it’s not what we think of our company, products, and services but what your ideal customers and prospects think.

What is Good Positioning?

Simply, a company’s product/service positioning is about providing customer-centric value that best-fits customers who love and want more.

Positioning impacts many aspects of a business. It affects how you market and sell products, directly affecting revenue and ROI. It determines how customers perceive a business. It affects what you build and what is offered to customers. It impacts marketing and sales costs. From an operations perspective, Positioning affects a business’s COGS (Cost Of Goods Sold) and SG&A (Selling, General And Administrative ) costs. Furthermore, good Positioning increases employee productivity from a people and culture perspective.

 When it’s mapped out, the value of Positioning impacts nearly every financial measure of a business, particularly profit margins. In short, good Positioning impacts the health of a company. Based on our research and experience, companies must take the time to reassess their Positioning if they are facing marketing and sales challenges.

How to implement Good Positioning?

A business can develop and implement good Positioning by;

  • Understanding clearly your best-fit customers’ personas and characteristics.
  • Know your unique attributes and capabilities.
  • Know the value and benefits of your product/services quantitatively and qualitatively.
  • Understand your Competitors.
  • Develop value-based context.

Utilizing positioning tools and techniques together with having discussions with the right team members in your company, a business can achieve good Positioning.

By executing the above strategically, a business will get continuous insights into the external market, create innovative alternatives, develop a business design and ensure the executability of that design by orchestrating and developing the organization’s capabilities. It is not principally about creating a positioning statement or document, although both play a role.

How can I ensure my Positioning Increases sales?

If a business’s Positioning is good, they will notice an increase in their prospecting rates, sales closure rates, and sales growth. Their Top-Line growth will increase. Furthermore, they will notice a reduction in their sales and marketing costs, that is if your your tracking them (which is very important to do). Moreover, pay close attention to the variances in a company’s profit margins with good Positioning. If executed right, monitoring and tracking their positioning change, they will increase the overall health of your company.

How good is your Positioning today? Do you want to get better? 

A structured positioning assessment will clearly help you understand where you currently are and what need you to better position your business.

There is an adage “The definition of insanity is doing the same thing repeatedly, expecting a different result”. If you are stuck or challenged, make the correct change. Wrong Positioning may be a blind spot and pain point that you might need to mitigate.

Do you think you have a positioning problem? Acumentica can help by:

  • Performing a Positioning assessment of your business through analysis and team-based interviews.
  • Utilizing our fact-based positioning tools, processes, and methodologies.
  • Executing the inferences from the assessment to reach a good positioning state.
  • Tracking and monitoring a company’s positioning strategy.

Contact Our CXO Executives

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Tips To Increase Your Online Conversion Rate organically

As a small business owner your working on a shoe-string budget. We get it. Over the 20+ years of experience working with GROWING  small businesses online visibility and sales, there has been a plethora of learned lessons. We want to outline for you what steps you need to take that is going to help increase your digital visibility, foot traffic, conversion rate, and sales organically without any paid ads. We recommend not waste your hard earned money on social media and search engine marketing until you have optimally executed the below. We have seen this time and time again how companies burn $Millions with little or ROI to show for it.

  • Conduct a Digital Assessment of your business – If you have not already done so, clearly understand the health of your website in real-time and fix your website issues based on the recommendations. Design your website that gives your targeted niche customers a better online experience from quote management, web chats, to purchasing seamlessly online. However, addressing the simple low hanging fruits will position your business better on various search engines radar screens.
  • Search Engine Optimization  – Use the right keywords that your targeted customers personas will query to increase page rank higher organically without ads.  Always track and monitor your SEO.
  • Map optimization –  Is your business on all Search Maps? If not, this is a missed opportunity. The big search tech companies strategy is to use it’s Maps system to recommend businesses to customers or consumers. The goal is for your business to Rank higher organically without any paid ads.
  • Enriched marketing content –  Provide quality content your target market niche. Yes the marketing content you compile is very important. Big tech companies use business content as a benchmark to make the right business recommendations. If they see your business as an expert in your field, they will recommend your business.
  • Google Business Page  –  Google business page is another linchpin system from Google that is imperative to have.  A business that meets a search engines criteria gets a higher authoritative token. This then translates to recommending a business to a customer.
  • Website analytics – Understand who is coming to your website and their user journey in real-time. If you know what they searching for on your website, you can then connect with them. This is a sales generating opportunity.
  • Analyze Your Digital Data –  Track and monitor the digital progress your business is making. Your data tells you a story about your digital performance.  Getting insights into your web data and making improvements will accelerate your page rank.

We want to point our that this is a continuous improvement always making the right changes to be ranked higher. The goal is to increase your page rank without any paid ads. This will in turn, lower your marketing and sales costs and increase your foot traffic and revenue. We are here to help. Contact Us should you have any questions. If you don’t have the resources and bandwidth, Acumentica’s Artificial Intelligence Digital Growth System and expert team can increase your online growth.

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What is Prescriptive Marketing?

What is Prescriptive Marketing?

Before we touch base on the meaning of prescriptive marketing, it’s paramount to first understand the different maturity stratum of marketing analytics. They are;

Descriptive Marketing –  In our point of view, this is the first level of marketing. It’s called the Data Collection phase. It has to do with Big Data. This is where data is collected and data mined from heterogeneous data ecosystems to gain insights into a customer, competitor or market. Organizations today have to pay close attention to this level of analytics because it ‘s the precursor to moving to next level. Emphasis should on validating and maturing your program logic to obtain a 360-degree view of your customer, competitor, market, and business data. The risk of not having good data will promote outliers and skewed data resulting inaccurate analysis.

Predictive Marketing – In this phase, the insightful information collected gets fed into built-in statistical techniques and algorithms to predict probable future outcomes of a customer based on their personas. Understanding data relationships aids in being able to segment a customer based on certain characteristics relationships. The data maturity roadmap should always be to move to a state to have deep personalized customer understanding. Sentiment analysis is a common type of predictive analytics. That is the input to a model in plain information whereas the output to the model is a weighted score that is positive or negative or a numeral variance between +1 or -1. In this case, the model computes and is predicting the data that we don’t have which is a sentiment label.

Prescriptive Marketing – This is the last stage of the maturity model of marketing analytics. In a nutshell, prescriptive marketing is a new way of thinking about customer-concentric relations utilizing the technologies of big data and machine learning which when coalesced is called Prescriptive Marketing. Applying Prescriptive analytics is going to big game changer to organizations today because it positively impacts customer experience at every customer value-life-cycle touch points; directly boosting customers loyalties and revenues.
We believe that Prescriptive Marketing is at its infancy stage and there is allot of untapped potential to discovering and learning more about building a personalized relationship with one’s customers.

 

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