Introduction Before diving into how Positioning impacts your marketing and sales, a business must understand what Positioning is. Over 20+ years of transforming businesses, “positioning” is one aspect that I see almost all companies need to reassess and focus on. Business owners, CEOs, and sales and marketing executives think their Positioning can be done without
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As a small business owner your working on a shoe-string budget. We get it. Over the 20+ years of experience working with GROWING small businesses online visibility and sales, there has been a plethora of learned lessons. We want to outline for you what steps you need to take that is going to help increase
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How to increase a business online visibility and sales? By Team Acumentica As a small business owner your working on a shoe-string budget. We get it. Over the 20 years of experience working with GROWING small businesses online visibility and sales, there has been a plethora of learned lessons. We want to outline for you
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Why is a Business Assessment Important? The value of a business assessment is to understand the current state of a business operations with respect to the 4 operational value disciplines. 1. People and Culture 2. Finance & Accounting 3. Sales & Marketing 4. Process and Systems This is done through assessing
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Increase Your Digital Web Presence The Right Way Empirical evidence on the value of Paid advertisements has proven it does NOT yield a HIGH ROI as originally anticipated. Large companies are pulling their once costly digital ad campaigns. Why? Because majority of customers don’t believe in ‘push’ advertisements. They will only click on trusted links
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What is Prescriptive Marketing? Before we touch base on the meaning of prescriptive marketing, it’s paramount to first understand the different maturity stratum of marketing analytics. They are; Descriptive Marketing – In our point of view, this is the first level of marketing. It’s called the Data Collection phase. It has to do with Big
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There has been a great deal of buzz about analytics today. Names such as descriptive analytics, predictive analytics, and prescriptive analytics are used interchangeably causing confusion among people. So let’s break it down to it’s simplest form to better understand the difference. There are three stratum of analytics. 1. Business Analytics – This is the
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Good Strategy Is Not An Accident By Team Acumentica Strategy involves gaining continuous insights on the external market, creating innovative alternatives, developing a business design and ensuring the executability of that design by orchestrating and developing the organization’s capabilities. It is not principally about creating a document or following a planning calendar, although both play a role.
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Six Successful Ways A Business Can Enhance Business And Customer Value By Team Acumentica Company’s today need to develop a high performance culture to ensure it’s value is market-driven, compelling to customers, differentiated and sustainable and effectively enabled for sales, resulting in revenue growth. By implementing a value-add Market Planning process, one can become more knowledgeable about
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Among the business lessons and rules learned over the years is that the customer really does rule. This was learned in the context of understanding that there are a finite number of sources of actual, hard cash for a business. Among the alternatives are: • Borrowing it (in the form of debt or equity or venture capital) • Selling assets (if
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