Increase A Business Online Visibility And Sales
How to increase a business online visibility and sales?
By Team Acumentica
As a small business owner your working on a shoe-string budget. We get it. Over the 20 years of experience working with GROWING small businesses online visibility and sales, there has been a plethora of learned lessons. We want to outline for you what steps you need to take that is going to you help increase your digital visibility, foot traffic, conversion rate, and sales without any paid ads.
We want to set and precedent and recommend do not to waste your hard earned money on social media and search engine marketing until you have optimally executed the below. We have seen time and time again how companies burn $Millions with little or ROI to show for it.
So let’s get to it. Below are the steps a company needs to take:
- Conduct a Digital Assessment of your business – Understand the health of your website in real-time and fix your website issues based on the recommendations. Design your website that gives your targeted niche customers a better online experience from quote management, web chats, to purchasing seamlessly online. However, addressing the simple low hanging fruits will position your business better on various search engines radar screens.
- Search Engine Optimization – Use the right keywords that your targeted customers personas will query to increase page rank higher organically without ads. Always track and monitor your SEO.
- Map optimization – Is your business on all Search Engine Maps? If not, this is a missed opportunity. The big search tech companies strategy is to use it’s Maps system to recommend businesses to customers or consumers. The goal is for your business to rank higher organically without any paid ads.
- Enriched marketing content – Provide quality content your target market niche. Yes, the marketing content you compile is very important. Big tech companies use business content as a benchmark to make the right business recommendations. If they see your business as an expert in your field, they will recommend your business.
- Google Business Page – Google business page is another linchpin system from Google that is imperative to have. A business that meets a search engines criteria gets a higher authoritative token. This then translates to recommending a business to a customer.
- Website analytics – Understand who is coming to your website and their user journey in real-time. If you know what they searching for on your website, you can then connect with them through a personal email campaign. This is a sales generating opportunity.
- Analyze Your Digital Data – Track and monitor the digital progress your business is making. Your data tells you a story about your digital performance. Getting insights into your web data and making improvements will accelerate your page rank.
We like to point out that above is a continuous improvement always making the right changes to be ranked higher. The goal is to increase your page rank without any paid ads. This will in turn lower your marketing and sales costs and increase your foot traffic and revenue.
We are here to listen and help. Contact Us should you have any questions. And if you don’t have the resources and bandwidth, Acumentica’s Artificial Intelligence Digital Growth System and expert team can increase your online growth for you.
