Introduction

Did you know that we use some form of Artificial Intelligent (AI) in our lives if not many every day. From using smart phones to calling people, email filtering spam, to banks detecting suspicious activities, all use some form of AI neural networks to provide features that adds benefit to everyone. So, what about a business, especially a small and medium size (SMB) business. How can they leverage and harness the value of AI to make and save money at the same time?

It may come as a surprise, but due to advancements of technologies today, companies irrespective or the size can adopt AI based solutions to grow their business and it’s cheaper and more effective than legacy sales tools and applications.

This article will encapsulate the benefits and value of deploying AI solutions within their business in the area of growing sales.

Grow Sales

By using AI sales solutions, tools or agents, a business can find customers who are seeking to buy their products and services specific to their industry. In addition, it enables a business to gain in depth knowledge about each customer, their background, personas, and characteristics. We are not talking about leads or Marketing Qualified Leads (MQL), though this inherently are some of the attributes that AI can also do as well. AI sales solutions can;

360 Degree Customer View

Having real-time up to date information of your customers and user journey to make insightful data-driven decisions is critical and a AI customer generating system can make this possible.

Predictive Customer Profitability and Propensity

Predicting with a high degree of accuracy is what an AI sales solution can do. By doing so, a business can segment and create target cohort email marketing campaigns with each customer based on the models inferences.

Predicting Customer Propensity

Customer propensity is understanding the behavior of a customer. It’s a model approach to predict the likelihood of explorers, visitors, leads, and customers are going to purchase a product or service. By doing so a business can only get customer acuity can but increase their Conversion Rate Optimization (CRO).

Prospecting Intelligence

By harnessing the power of AI, a B2B and B2C business can find customers anywhere on the www with a high degree of efficacy. Imagine a system running 24/7 prospecting the web to find customers. That’s the power how an advanced AI agent or system aids in maximizing sales allowing a business to acquire their Total Addressable Market (TAM).

Recommendation Engine

After all the customer data is collected, processed and analyzed, it can be arduous effort to then make the right decision that will yield an optimal result. An AI- powered self -learning engine does not only predict but prescribes what you must do and focus on. It’s constantly learning, computing millions of data points in order to provide the best recommendation. This decision support system takes the guess out of the equation. It helps a business make smart sales driven decisions.

Increase sales productivity and efficiency

With the above features, attributes and capabilities of a AI sales system, a business will see their an increase in efficiency and productivity with their sales personnel while lowering SG&A costs. This accounts for more savings amounting to higher profit margins.

Sales Prediction

Not forecasting. Business leaders are expected to set sales quotas and goals for their organizations. However, many companies today are forecasting, not predicting. Predicting is collecting, processing, and analyzing data using specific machine learning model to predict how much sales is going to be generated by each sales evangelist based on many factors.

In summary an AI sales system or Customer Growth System can;

• Significantly increase sales
• Prioritize customer focus
•  Understand and Influence customer behavior
•  Gain 360-degree Customer intelligence
•  Increase sales productivity and reduce Costs
•  Increase ROI

Our goal is to help you understand how AI can help a business in many business facets. We encourage you to explore our site to learn more.

Acumentica AI Growth System and Services

At Acumentica our AI Growth systems are built around  increase sales, ROI while lowering costs.

• Collect: Simplifying data collection and accessibility.
• Organize: Creating a business-ready analytics foundation.
• Analyze: Building scalable and trustworthy AI-driven systems.
• Infuse: Integrating and optimizing systems across an entire business framework.
• Modernize: Bringing your AI applications and systems to the cloud.

Acumentica provides enterprises AI solutions they need to transform their business systems while significantly lowering costs.

For more information on how Acumentica can help you complete your AI journey, Contact Us or  explore Acumentica AI Growth Systems.