What is Prescriptive Marketing? Before we touch base on the meaning of prescriptive marketing, it’s paramount to first understand the different maturity stratum of marketing analytics. They are; Descriptive Marketing – In our point of view, this is the first level of marketing. It’s called the Data Collection phase. It has to do with Big
Read More…
There has been a great deal of buzz about analytics today. Names such as descriptive analytics, predictive analytics, and prescriptive analytics are used interchangeably causing confusion among people. So let’s break it down to it’s simplest form to better understand the difference. There are three stratum of analytics. 1. Business Analytics – This is the
Read More…
Good Strategy Is Not An Accident By Team Acumentica Strategy involves gaining continuous insights on the external market, creating innovative alternatives, developing a business design and ensuring the executability of that design by orchestrating and developing the organization’s capabilities. It is not principally about creating a document or following a planning calendar, although both play a role.
Read More…
Six Successful Ways A Business Can Enhance Business And Customer Value By Team Acumentica Company’s today need to develop a high performance culture to ensure it’s value is market-driven, compelling to customers, differentiated and sustainable and effectively enabled for sales, resulting in revenue growth. By implementing a value-add Market Planning process, one can become more knowledgeable about
Read More…
Among the business lessons and rules learned over the years is that the customer really does rule. This was learned in the context of understanding that there are a finite number of sources of actual, hard cash for a business. Among the alternatives are: • Borrowing it (in the form of debt or equity or venture capital) • Selling assets (if
Read More…
By Team Acumentica What is Artificial Intelligence(AI)? In plain and simple terms, Artificial Intelligence (AI), also called Machine Intelligence (MI), leverages computers and machines to emulate human problem-solving and decision-making processes. What is an Artificial Intelligence (AI) Model? An AI system is built by developing AI models. An AI model consists
Read More…
